There are a few reasons why you may want to use them for your business: Disrupts Facebook Saturationįacebook has been around for a while, which means that most brands and advertisers are already using it. However, 3D photos-particularly on Facebook-are a unique case. In recent years, though, artificial intelligence and augmented reality have begun to show promise. Those aren’t the best 3D media, and both of them failed to catch on. It may conjure images of other forms of 3D media, such as cinema or TV. You may be skeptical about using 3D photos on Facebook.

Why Should You Care About 3D Photos on Facebook? Mid-range smartphones, such as the iPhone 7 and above, are needed to create 3D Photos. Not all phones are capable of achieving this.

These depth maps are then processed and turned into 3D meshes, which create the final 3D photo. In short, a lot of funky, complex algorithms make them possible.ĭeveloped by research scientist Johannes Kopf at Facebook, the algorithm works by analyzing the depth maps and tiny movements produced by your phone’s camera and motion detection system.

The latter allows you to explore a scene in its entirety, but requires special equipment and a unique setup, which we won’t be discussing here. One important note: 3D photos are not to be confused with 360-degree images. 3D photos allow you to view an image through three dimensions instead of two, so you can see things slightly around an image that would otherwise be out of view in a standard 2D photo.įor example, in a 3D photo of a person looking into the camera, you’ll see parts of the sides of their face, and slightly above their head.ģD photos allow you to explore an image by scrolling, tilting, and panning using your mouse or trackpad.

Facebook photo viewer